The Field Guide to Creativity

Strategies for Thriving in Any Creative Era

Product Overview

Creativity isn’t a straight path — it’s a landscape of eras: times of explosive growth, moments of burnout and recalibration, and seasons of mastery. The Field Guide to Creativity is both compass and map, offering practical strategies, personal stories, and hands-on exercises to help readers thrive no matter where they are on their journey.

Drawing on 20+ years in creative leadership (Pixar, Duarte, Automox, and more), Erik Evans weaves sincerity, weirdness, and resilience into an engaging guide that’s equal parts storytelling and toolkit.

Key Themes

Joy as a Compass — Find the “prize inside” and resist cynicism.

Mentors & Maps — Seek guides, build vision boards, and set your direction.

Weirdness as Superpower — Unlock your quirks and embrace sincerity.

Monsters in Disguise — Name procrastination, perfectionism, and fear for what they are.

Stack the Wins — Build momentum through small beginnings.

Creative Super-Robot — Assemble allies who make you better.

Mining Early Loves — Rediscover passions from childhood to fuel your work today.

Returning with the elixir — Share what you’ve learned and transform your community.