The Field Guide to Creativity

Strategies for Thriving in Any Creative Era

Book Overview

In A Field Guide to Creativity, William Erik Evans shares the lessons, strategies, and hard-won wisdom gathered over a lifetime of making, reinventing, and chasing the elusive creative wave. Blending personal stories, practical tools, and playful exercises, this book offers a roadmap for navigating uncertainty, 

What Readers Love

A Field Guide to Creativity is about choosing joy over cynicism and using that spark as a compass for your work and life. Blending personal stories with practical tools, it helps creatives find their weird, build momentum, and keep moving forward with courage and care.

Format
• Hardback, 130+ page
• Structured into 3 Creative Eras: Bigger Dreams, Inner Compass, Mad Skills
• Each chapter combines story, insight, and a workshop-style exercise

Audience
• Professionals seeking renewed creative energy
• Teams and leaders building more playful, resilient cultures
• Students and emerging creatives navigating career choices
Anyone wrestling with doubt, burnout, or the urge to make something meaningful

Key Themes

Joy as a Compass — Find the “prize inside” and resist cynicism.

Mentors & Maps — Seek guides, build vision boards, and set your direction.

Weirdness as Superpower — Unlock your quirks and embrace sincerity.

Monsters in Disguise — Name procrastination, perfectionism, and fear for what they are.

Stack the Wins — Build momentum through small beginnings.

Creative Super-Robot — Assemble allies who make you better.

Mining Early Loves — Rediscover passions from childhood to fuel your work today.

Returning with the elixir — Share what you’ve learned and transform your community.