01 —CREATIVITY + REINVENTION
Creativity is how
we create what comes next.
The Story Workshop helps people and organizations 
use creativity to navigate change,
uncover possibility, and intentionally design their next chapter.

Founded by William Erik Evans, author, speaker, creative director,
and creator of A Field Guide to Creativity.
02 — THE BIG BELIEF
Reinvention is
a creative act.
Careers change. Companies change. Industries change. Families change. We change.
The question isn’t whether change is coming.
It’s what we choose to create from it.
The Story Workshop explores creativity not simply as a way of making things, but as a way of understanding ourselves, seeing new possibilities, and building what comes next.
creativity is an
act of rebellion.
It is choosing possibility over resignation. Curiosity over certainty. Making over waiting.
It is refusing to accept that the way things are is the way they have to remain.
Every creative act, however small, says:
Something else is possible.
NEW STORIES.
BRIGHTER FUTURES.
03 — THREE CORE IDEAS
CREATIVITY
Creativity is not reserved for artists. It is how we solve problems, imagine alternatives, find meaning, and make something where nothing existed before.
IDENTITY
Who we believe we are shapes what we believe we are capable of becoming. Identity can be examined, challenged, and intentionally designed.
reinvention
We do not have to wait for the next version of ourselves to appear. We can participate in creating it.
04 — THE STORY WORKSHOP POINT OF VIEW
Some things
we believe.
01 Creativity is an adaptive advantage.
02 Clarity comes through making.
03. Identity is not fixed.
04 The monsters are usually disguised as reasonable excuses.
05 You do not have to know exactly where you are going to begin moving.
06 Small creative acts can produce enormous change.
07 You are allowed to become someone you have not been before.
05 — THE FOUNDER
William Erik Evans
Author. Speaker. Creative Director. Maker.
For more than two decades, Erik has worked at the intersection of creativity, storytelling, design, and transformation.
His work has taken him through companies including Pixar, Facebook, Cisco, Salesforce, Automox, and countless creative projects, careers, experiments, failures, and reinventions.
Today he is exploring one central question:
How can creativity help us become who we are capable of becoming?
06 — THE BOOK
A Field Guide
to Creativity
Strategies for thriving in any creative era.
A Field Guide to Creativity explores the practices, mindsets, and creative tools we need when the map is not clear and we are entering unfamiliar territory.
It is the foundation of The Story Workshop’s approach to creative reinvention: learning to see possibility, confront the monsters that hold us back, build creative confidence, and create forward movement through action.
Featured ideas:
Embrace Your Weird
Monsters in Disguise
Stack the Wins
Build Your Super Robot
Return With the Elixir
07 — WHAT WE DO
Ideas become experiences.
SPEAKING
Provocative, visual talks about creativity, identity, storytelling, and reinvention — designed to leave people seeing themselves and their possibilities differently.
The Story Workshop turns its ideas about creativity, identity, and reinvention into talks, workshops, programs, and strategic work that help people move from insight to action.
Workshops
Hands-on experiences that give people the time, tools, and permission to examine who they are, imagine what could be, and make meaningful movement toward what comes next.
Strategic Engagements
Creative strategy and transformational work for leaders, teams, and organizations navigating change, repositioning, identity, or a new chapter.
08 — FLAGSHIP EXPERIENCE
Who are you becoming?
Identity by Design is an immersive creative experience that helps people understand who they are, what they value, what makes them distinct, and how they want to show up in the next chapter of their lives and work.
Through guided exercises in identity, values, storytelling, positioning, visual expression, and purpose, participants build a clearer and more intentional picture of who they are becoming.
Identity
Values
Story
Possibility
Direction
09 — METHODOLOGY
How reinvention happens.
Creativity is not the decoration added at the end. It is the mechanism that moves us through the entire process.
SEE
Understand where you are. Notice the patterns, values, stories, strengths, and constraints shaping your current identity.
IMAGINE
Explore what could be. Give yourself permission to consider possibilities that do not fit the old story.
MAKE
Create something that moves you toward it. An experiment, a conversation, a project, a new story, a visible act of becoming.
BECOME
Practice the identity you are growing into. Reinvention becomes real through repeated creative action.
10 — NOTES FROM THE WORKSHOP
Notes from the Workshop
Ideas, reflections, experiments, and stories from the ongoing work of creativity and reinvention.
Something Left Behind
On identity, parenthood, endings, and what comes next.
The Monsters
Are Familiar
Why the forces that stop us often arrive disguised as logic, practicality, and good reasons to wait.
Creative Leverage
How small creative acts can create movement far beyond their size.
A Kinder Future
What creativity can teach us about possibility, hope, and the world we choose to make.