The Story Workshop
0

Identity By Design Workshops

Most people hit the trail without knowing where they're headed. Identity by Design changes that. This guided workshop extends the spirit of A Field Guide to Creativity into a personal, hands-on journey where individuals and teams use storytelling, reflection, visual exercises, and creative play to uncover what's actually true about them. The result is a defined identity they can stand behind: clear on their values, grounded in their strengths, and intentional about what they're here to create.

 

The Story Workshop Brand Camp is a 5-day immersive workshop inspired by my book A Field Guide to Creativity. Through a balance of playful exercises and real creative rigor, participants build their own personal brand kit — mission statement, values, story, wordmark, and logo. It’s not just about design; it’s about discovering your voice, facing your monsters, and learning to tell your story with confidence. Students walk away with clarity and confidence for what’s ahead, and professionals leave with a sharper, more authentic brand to power their careers.

 
 

BRAND CAMP
Identity by Design
A Workshop in Story + Branding

  • Teen creatives (HS seniors + college freshmen) and working professionals

  • 9am – 3pm daily (with 1-hour lunch)

  • Personal Brand Kit
    (Mission Statement, Values, Origin Story, Badge, Wordmark, Logo, Showcase)